At One Manhattan Square on Manhattan’s Lower East Side, residents benefit from an expanding trend in luxury real estate: premium hot-and-cold wellness amenities. These include a cold plunge pool, which has become a favorite among residents who have embraced the benefits of cold therapy for invigorating mornings and workout recovery. The rising demand for hydrotherapy facilities, from cold plunge pools to infrared saunas, mirrors a shift in high-end developments nationwide, where wellness amenities are increasingly expected alongside traditional fitness centers.
Experts, including Beth McGroarty of the Global Wellness Institute, note that upscale homeowners now view such features as valuable investments, enhancing both personal wellness and property resale value. The demand for amenities like these skyrocketed during the pandemic, inspired by wellness advocates like Wim Hof and fueled by a desire for resort-level experiences at home. This trend shows no signs of cooling, with the popularity of wellness devices projected to grow substantially through 2028.