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Tech-obsessed NYC renters are ditching brokers for cutting-edge apps

Finding the perfect apartment doesn’t have to include poring over broker listings anymore—sometimes, it’s as simple as opening Instagram. The photo and video sharing app helped fashion merchandiser Michaela Kaye find her dream home in one of the Lower East Side condos at One Manhattan Square, a building whose elegant modern apartments she’d first happened upon in the background of an influencer’s online workout classes. “I was just like, that’s where I want to be,” says Kaye of the building she now calls home.

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